Insights module
See where customers come from.
By the numbers
Know what’s actually bringing guests in
38%
of guests find new restaurants by word of mouth — the top channel. Facebook follows at 27%.
Source: Toast survey of 1,466 adults, 2025
What changes with Gumbeaux
Tracked links and QR codes for every post, flyer, rep and partner, so word of mouth shows up in the numbers.
45%
of diners have tried a restaurant for the first time because of its social media post.
Source: MGH survey of 1,000+ adults, 2019
What changes with Gumbeaux
The path from a post or an ad to a visit and an order, on the guest’s own record.
Industry research about restaurants in general, shown with its source — not results from Gumbeaux Soft customers.
Time back
Marketing, two ways
Which post worked?
A guess.
The orders and bookings each post and link brought in.
A flyer in town
No idea if anyone used it.
A QR code with visit counts.
A guest’s path
Unknown.
Their journey across social, links, email and events.
Conversion
Never measured.
Reservation funnel, quote wins and losses, inquiry conversion.
How it works
How it works
Every link is tracked
Posts, ads, emails, flyers, reps and partners.Visits are recorded
Campaign, referrer, device, first and last touch.Orders and bookings join up
The source lands on the guest record.You see it in one place
Next to your ad spend.
Where orders came from
Last 30 days
31%
Instagram posts
24%
Google search & maps
19%
Email & text
6%
Flyer QR codes
Features
What it does
Visit tracking
Post to order
Guest journeys
Tracked links and QR
Funnels
No silos
What it connects to
Questions